business plan, as defined by Entrepreneur, is a “written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement.” However, your business plan can serve several different purposes.

The 5 Key Elements Of A Good Business Plan

  • Executive Summary. This represents the first impression that the reader will get from your plan. …
  • Business Overview. After the executive summary, a business plan usually starts with a description of the industry where your business fits in. …
  • Sales & Marketing Strategy. …
  • Operations & Management. …
  • Financial Information.

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